CD PROJEKT RED

Wishing to create brand association between the highly anticipated Cyberpunk 2077 and PlayStation 4, Sony Computer Entertainment America recruited Explosive Alan to produce a four-part documentary about Polish studio CD Projekt Red.

FACTS & FIGURES

• Four-episode documentary series

• Dedicated teasers for social

• Voiced by Doug ‘Geralt of Rivia’ Cockle

• Over 4.5 million views globally

• Successful Cyberpunk + PlayStation brand synergy